Business Plan Outline
Describe the market for the product or service
- How large is it?
- Who are the customers?
- Why would they buy the product?
- How do you expect the market to grow/evolve over time?
Describe the product or service
- What is it?
- Why would customers purchase it?
- How much would it cost to develop?
- How much would it cost to make?
- Are there any competitive products/services out there?
- How does your idea differ and why is it better?
Go to market
- How would you reach the consumer?
- How would you get the word out?
- How much would it cost to reach the consumer and promote the product?
Organization
- Is there a champion within the current organization?
- How many people would you hire, over what time period, and what functions?
- Describe the organizational structure, including roles and responsibilities.
Justify the social purpose
- What is the social purpose
- How would you measure social outcome?
- Is there a double bottom line for the social enterprise and your current organization?
Financial model
- Project financials over a 3 year period
- Revenues = # of products/services*number sold
- Cost of goods = cost to product each product/service*number sold
- Gross Margin = Revenues-Cost of Goods
- Operating Expenses
- Management and Administration
- Sales and Marketing
- Facilities and Supplies
- Other
- Net Income = Gross Margin-Operating Expenses
- Capital Expenses: Detail timing, amount of any capital expenses required for machinery etc
Risks
- Describe the risks to your assumptions in your financial model.
