Describe the market for the product or service

• How large is it?

• Who are the customers?

• Why would they buy the product?

• How do you expect the market to grow/evolve over time?

Describe the product or service

• What is it?

• Why would customers purchase it?

• How much would it cost to develop?

• How much would it cost to make?

• Are there any competitive products/services out there?

• How does your idea differ and why is it better?

Go to market

• How would you reach the consumer?

• How would you get the word out?

• How much would it cost to reach the consumer and promote the product?

Organization

• Is there a champion within the current organization?

• How many people would you hire, over what time period, and what functions?

• Describe the organizational structure, including roles and responsibilities

Justify the social purpose

• What is the social purpose

• How would you measure social outcome

• Is there a double bottom line for the social enterprise and your current organization?

Financial Model

• Project financials over a 3 year period

• Revenues = # of products/services*number sold

• Cost of goods = cost to product each product/service*number sold

• Gross Margin = Revenues-Cost of Goods

• Operating Expenses

- Management and Administration

- Sales and Marketing

- Facilities and Supplies

- Other

• Net Income = Gross Margin-Operating Expenses

• Capital Expenses:  Detail timing, amount of any capital expenses required for machinery etc.

Risks

• Describe the risks to your assumptions in your financial model