Describe the business

• Who are the customers?

• What is the product or service?

• Why would the customer buy it?

Justify the social purpose

• What is the social purpose?

• How would you measure social outcome?

• Is there a double bottom line for the social enterprise and your current organization?

What existing assets do you have?

• Human

- Have you discussed with your board?

- Do you have an eager manager for the venture?

• Social

• Financial

How much capital investment do you think will be required?